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Brand Assets

Introduction​

The Kofi Finance brand represents our commitment to innovation, security, and user-centric design in the liquid staking space. This guide provides official brand assets and guidelines to ensure consistent representation of Kofi Finance across all platforms and materials.

Brand Colors​

Primary Palette​

ColorHexRGBPreviewUsage
Kofi Green#BAFE54rgb(186, 254, 84)
Primary brand color, CTAs, highlights
White#FFFFFFrgb(255, 255, 255)
Light backgrounds, text on dark surfaces
Black#131313rgb(19, 19, 19)
Dark backgrounds, text on light surfaces

Extended Palette​

ColorHexRGBPreviewUsage
Lime Green#72BE00rgb(114, 190, 0)
Secondary accents, success states
Nude Green#05666Frgb(5, 102, 111)
Tertiary elements, depth creation
Dark Green#00271Crgb(0, 39, 28)
Deep backgrounds, contrast elements
Gray#8D8F8Frgb(141, 143, 143)
Secondary text, disabled states
Dark Gray#0A0A0Argb(10, 10, 10)
Alternative dark backgrounds

Our logo represents the Kofi Finance brand and should be used consistently across all materials. Always use the official logo files provided below.

Kofi Logo White

White version - For use on dark backgrounds

Kofi Logo Black

Black version - For use on light backgrounds

Symbol​

Kofi Symbol

Symbol only - For use in space-constrained contexts

Logo Variations​

Square Format​

Kofi Green Square
Kofi Black Square

Rounded Format​

Kofi Green Rounded
Kofi Black Rounded

Circle Format​

Kofi Green Circle
Kofi Black Circle

Decorative Elements​

Blob Shapes​

These organic shapes can be used as decorative elements in marketing materials and website backgrounds.

Kofi Blob 1
Kofi Blob 2
Kofi Blob 3
Kofi Blob 4
Kofi Blob 5

Do's and Don'ts​

✅ Do:

  • Use official logo files without modification
  • Follow the color palette guidelines
  • Maintain clear space around the logo
  • Use typography consistently

❌ Don't:

  • Modify or distort the logo
  • Use unapproved color combinations
  • Place the logo on low-contrast backgrounds
  • Use the Kofi name or logo to imply partnership without permission

Contact​

For questions about brand usage or to request additional assets, please contact wagmitt@kofi.finance